FP&A Today - Episode 9 - Anna Oblakova: 50 Shades of FP&A Maturity
Show Notes
Anna Oblakova has spent 15 years in FP&A - it is the only job she ever wanted.
She started her career in large Russian companies. Beginning her career at VMHY Holding her first taste of FP&A was being pushed into the deep end of M&A, due diligence and business valuations.
Future accomplishments include building an FP&A function from scratch at Bank Zenit where she eventually managed a team of 10 FP&A professionals. Following a career break, Anna moved to France where she is manager of FP&A at Sodastream (bought by Pepsico for $3.2 billion in 2018). In this interview Anna discusses some of the highlights of her career including:
The reasons for setting up the online resource and blog FPANDA CLUB
The 50 shades of FP&A Maturity and why it is important to measure FP&A progress
How FP&A teams can use personas to build better business partnerships
Why it is vital that key metrics to follow should be aligned with the strategic objectives of the company
The constantly growing gap between expectations of stakeholders and FP&A teams
The need for continuous learning to succeed in FP&A
Follow Anna on LinkedIn
Check out the FP&A Club website founded by Anna Oblakova
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Read the Full Program Transcript
Watch the Full Episode on YouTube
To suggest a great guest for the show, or if you would like to be the FP&A Pro being interviewed contact jonathan.m@datarails.com