How BI tools for Planning vendors can improve the effectiveness of their positioning
This article is written by Lawson Abinanti and the views expresses are his alone.
In my first annual positioning effectiveness assessment of BI tools for planning vendors, I've discovered a critical gap in how these companies communicate their value. Many vendors assume buyers understand the benefits of features like writeback – but here's the truth: website visitors won't dig deeper unless they immediately grasp why they should care.
The most concerning finding? Five major vendors struggle with lack of differentiation, leading to buyer confusion, longer sales cycles, and the dreaded "no decision" outcome.
Through my research, I've identified that an ideal positioning statement must be unique, important to your target audience, believable, and useable across all marketing communications.
It should be a short, declarative sentence that not only explains what you do but expresses a benefit that solves your target audience's most pressing problem.
Ready to transform your positioning? Let's talk about how to make your message not just heard, but remembered.
Streamline Data Imports in Excel with Connect Spreadsheets—An exciting tool for FP&A Pros
As an FP&A professional, I know the frustration of constantly importing data into Excel through tedious copy-paste cycles. That's why I'm excited to share my review of Connect Spreadsheets from CData, a powerful Excel add-in that's transforming how we handle data imports. With connections to over 170 data sources in Excel (and 250 in Power BI), this tool lets you pull live data directly from platforms like QuickBooks, Salesforce, and Workday right into your spreadsheets.
While I've long advocated for learning Power Query (and still do!), Connect Spreadsheets offers a complementary solution that caught my attention during my testing. What impressed me most was its real-time refresh capabilities and the ability to customize exactly which data you want to pull. For the 70% of us in FP&A who rely on Excel as our primary planning platform, this tool could be a game-changer for streamlining our workflows.
Want to learn more about how this free add-in could save you hours of manual data work? Click through to read my full review...
Planning Software Market Place Positioning
Differentiation is crucial in the crowded FP&A software market. Vendors often fail to distinguish themselves, leading to buyer confusion and sales challenges. To create unique positioning, companies should regularly analyze competitors' websites and avoid mimicking their strategies. Effective differentiation can streamline sales cycles and prevent price wars.
Understanding the Role of FP&A in Mergers and Acquisitions
In this article, we will explore how FP&A professionals like Bonnie assess risks and forecast outcomes to support strategic decisions during mergers and acquisitions. We will learn about FP&A teams' essential tasks, from due diligence to financial modeling.
Moreover, we will shed light on the practical aspects of FP&A work, providing a clearer understanding of its impact on a company's success in M&A activities.
The Crucial Role of FP&A in Business Strategy for Market Adaptation
In this article, we will explore Michael's career journey and insights into the role of FP&A in business strategy. We will learn about his methods for making financial data easier to understand and more useful for decision-making. We'll discuss how technologies are changing financial practices and the essential role of FP&A in business success.
Moreover, through Michael's experiences, we will also learn how proper financial modeling standards are crucial not just for compliance but as a strategic tool for business growth.
Let's dive in!
The Future of FP&A in Business with Technological Advancements
In this article, we explore the current state and future of FP&A, guided by Martinez's expertise. We will discuss the impact of technological advancements on FP&A processes, the integration of FP&A with revenue and sales operations, and the unique challenges mid-market companies face.
Moreover, we will examine how FP&A teams can transition from data handlers to strategic partners, driving better decision-making and enhancing overall business performance. By understanding these dynamics, businesses can better prepare for the future and leverage FP&A as a key driver of success.
The Role of Pricing Strategies in Market Leadership
In this article, we will examine the significant impact of strategic pricing on business success, enriched by insights from experts Nathan Kaemingk and Karan Sood. Nathan, the Chief Forecaster at Better Forecasting, and Karan, the Director of Sales Operations at Rakuten Kobo Inc., offer deep expertise that sheds light on the complex relationship between pricing decisions and business performance.
Today, we will explore the critical role strategic pricing plays in a company's success, highlighting how it can serve as a powerful tool to respond to market changes, enhance profitability, and boost customer engagement. We will also discuss how FP&A can play a critical role in a company's pricing strategy.
By incorporating advanced pricing techniques and emphasizing the necessity of cross-functional collaboration, we will illustrate how well-crafted pricing strategies can fundamentally transform business operations and outcomes
Understanding The Core of FP&A Professional Excellence
FP&A is changing fast due to new technology and shifting business needs. Companies rely now more than ever on data-driven insights and teamwork across departments. This makes the role of FP&A professionals crucial for business success.
One key challenge in FP&A is making sure financial plans align with overall business goals. This requires financial modeling, working closely with different business units, and communicating clearly with stakeholders. FP&A professionals must offer actionable insights that guide strategic decisions and promote growth.
Philip Watson, the CFO at Paddle, exemplifies FP&A professional excellence. At Paddle he manages financial strategies and operations. His extensive background includes significant achievements at ZoomInfo, where he helped grow the company from $38 million to $1.1 billion in annual revenue.
In this article, we will explore the qualities of FP&A excellence through the insights of Philip Watson. We will discuss his views on operational involvement, effective communication, and adapting to changes in the FP&A field. By examining his career and leadership at Paddle, we aim to provide valuable lessons for FP&A professionals seeking to excel.
The Shift from Traditional FP&A to Strategic FP&A Transformation
In this article, we will explore the key aspects of FP&A Transformation through Tyler's perspectives. We will examine how technology, especially generative AI, makes FP&A more efficient and frees up time for FP&A professionals to be more strategic.
Moreover, we will learn about the new skills that FP&A professionals need to thrive in this new era. We will also understand why FP&A is now a key player in business success and what that means for the future of organizations
Building a Resilient Business with World-Class FP&A
Today, with rapidly changing market conditions, the demand for World-Class FP&A strategies is more pronounced than ever. These strategies help companies make informed decisions, driving growth and ensuring resilience.
Leading the charge in refining these practices are Jim Cook and Winnie Aoieong, both of whom are experts in the field. Jim Cook has an extensive background, having served as CFO of Mozilla and worked with major companies like Netflix and Intuit. Winnie Aoieong, currently the VP of Business Finance at PowerSchool, spent ten years at Mozilla with Jim, where they collaborated on numerous financial projects and strategies.
This article will explore the key elements of World-Class FP&A. We will cover how technical skills and clear communication are essential for informing business strategies and guiding decision-making. We will also look at how FP&A roles have evolved from basic data management to being strategic partners within a business.
Furthermore, we will learn about advanced data management strategies, such as selective tagging, which can clarify financial insights and improve decision-making processes. Through insights from Jim and Winnie, we will see how integrating these practices can significantly enhance a company's operations and strategic planning.
How Does FP&A in Business Strategy Provide a Strategic Edge?
FP&A is more important than ever for companies seeking to improve their strategies in today's business world. Companies today face rapid changes and fierce competition, making accurate financial planning crucial for success.
Julian Castelli, a board director, chair, and executive coach for tech companies, shares his insights on the role of FP&A in business strategy. With a career that spans investment banking, consulting, and several executive roles, Julian knows firsthand how FP&A helps businesses grow.
The Strategic Journey from FP&A to Chief of Staff in Modern Business
In the fast-paced world of business, the role of FP&A is crucial for steering companies toward success. Today, technology is rapidly changing how these professionals work, making their roles more strategic and integrated within their organizations.
This transition is vividly illustrated through the career of Trevor Anthony, the Chief of Staff at FranConnect. Known for his expertise in managing financial operations, reducing expenses, and boosting profits, Trevor has evolved from traditional FP&A roles to become a strategic advisor to top executives and board members in the software and consumer product sectors.
The Fusion of Technology and Entrepreneurship in FP&A
In today's changing financial landscape, FP&A is evolving rapidly. Technology and market shifts are driving this change, reshaping how professionals in this field operate. Amidst this evolution, there's a notable trend: entrepreneurship in FP&A. This idea goes beyond the traditional role, blending financial know-how with innovative business practices.
Christian Wattig embodies this entrepreneurial spirit. He's the program director for the FP&A Certificate Program at Wharton Online and founded FP&A Prep. With a background in finance and strategy, he brings valuable insights from his time at global corporations like Procter & Gamble and Unilever and fast-growing firms like Datarails and Squarespace.
Exploring the Career Path from FP&A Professional to Fractional CFO
In today’s episode, we will explore the core skills and strategies that make an effective FP&A professional, the impact of new technologies on the field, and how these factors integrate into the role of a fractional CFO.
Drawing on Schultz's experiences, we'll discuss how embracing a broader understanding of finance helps professionals transition successfully. Moreover, we will learn the essential steps and challenges in moving from an FP&A professional to a fractional CFO, preparing them to navigate and succeed in this dynamic role.
What It Takes to Move from FP&A to CFO
In today’s episode, Paul sits down with Jon Laudie, to discuss integrating FP&A into strategic planning and decision-making across businesses.
With Jon Laudie, CFO at Zerorez. plunge into Financial Planning & Analysis (FP&A) and learn from Jon's rich experience and strategic insights. From his initial roles in investment banking to his current position as CFO, Jon shares valuable lessons.