Episode 44: All About FP&A with Asif Masani

Show Notes

Asif Masani has an inner belief that has guided his entire career. “Whenever I learn something, I don't feel good if I don't share it”.

This ethos has taken Asif on a journey to become an FP&A leader and author. He has just published his first book about FP&A, hit nearly 60,000 followers on LinkedIn and his daily advice has almost single-handedly opened the eyes of Indian finance people to FP&A as a career. Unsurprisingly, his education-first focus has led him to lead FP&A (APAC and India) at e-learning company Coursera (which facilitates 7,000 courses and which set up its FP&A team three years ago).

For such a stalwart of FP&A only nine years ago Asif admits “I had never heard about FP&A before” until he landed on a role as financial analyst at Citi. He has since had FP&A roles at companies including Pfizer, and Great Learning.

In this episode, Asif talks to Paul Barnhurst about his career journey:

• From audit at EY to FP&A

• How a struggle to find a job led him to become a top FP&A influencer

• The top advice for finance people to build their own online brand

• How he embarked on writing his new book, All About FP&A, a 220 page guide for those entering the profession

• How FP&A operates at e-learning provider Coursera a 4k employee company offering 7000 courses

• The importance of special projects driving value in FP&A at Coursera

• Core metrics which he tracks closely

• The evolution of FP&A in India

• The outsourcing of finance functions to Indian companies

• The biggest trend in FP&A in 2023

Watch the full episode on YouTube

Read the full transcript and blog

FP&A Today, Episode 44 Asif Masani: All About FP&A - Datarails

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