The Success of the FP&A Podcast with Paul Barnhurst
It takes more than just math skills to keep ahead in the fast-paced world of finance; you also need to be connected, knowledgeable, and flexible. In a recent interview on B2B Podcast Stories from the Podcast Marketing Agency GHA Marketing, with Guillaume and Hussam, Paul Barnhurst the host of FP&A Today, exemplifies these qualities through his remarkable growth in the podcasting world.
FP&A Today is an innovation in the finance podcasting landscape, providing a unique platform for finance professionals to share insights, experiences, and career pathways.
How Paul Built the Leading FP&A Today Podcast
Paul’s journey began with content creation, eventually leading to the launch of FP&A Today together with Data Rails. His success is attributed to his focus on the FP&A sector, strategic use of social media, especially LinkedIn, and building partnerships with software vendors.
These efforts were complemented by delivering high-quality, consistent content and securing a strategic sponsorship with Datarails that provided the necessary resources for growth.
The Host’s Role in the FP&A Podcast Success
Transitioning from a beginner to a seasoned host, Paul emphasized the importance of making guests comfortable, carrying engaging conversations, and connecting with the audience.
These aspects, combined with the art of leveraging silence and asking poignant questions, have significantly enhanced the quality and appeal of his podcast.
Creating an Engaging and Diversifying Audience
Paul's strategy extends beyond just creating content to understanding what resonates with his listeners. Here is how Paul typically approach podcasting:
Monitoring performance and interaction with the audience: Paul tailored his content to match audience interests while maintaining a balance to avoid clickbait.
Having a diversity in guest selection and topics: It has also played a critical role in sustaining listener interest and growing the podcast's reach.
Leveraging Diverse Voices and Strategic Planning
Incorporating diverse voices and viewpoints into the podcast has not only enriched the content but also broadened its appeal.
Paul’s approach to selecting guests focuses on depth and value, ensuring that the podcast remains a resource for insightful and engaging discussions on trending topics in the FP&A and finance sectors.
The Relationship Between Social Media and Podcast Growth
Paul's experience highlights the integral role of social media, particularly LinkedIn, in amplifying content reach and engaging with the audience. This relationship is crucial for building a loyal following and fostering a community around the podcast.
Regular posting and interaction on social media platforms have been key strategies in sustaining audience engagement and promoting podcast growth.
Content Strategy and Distribution of FP&A Podcast
A successful podcast also relies on a strategic approach to content distribution. Repurposing podcast episodes into various formats such as blog posts, email newsletters, and social media content can significantly extend the podcast’s reach.
Additionally, understanding the dynamics of different platforms helps in tailoring content to maximize engagement and attract a wider audience.
Conclusion
Paul Barnhurst’s journey with FP&A Today serves as an inspiring blueprint for podcasters aiming to thrive in a competitive landscape.
By focusing on a niche, engaging the audience through strategic content and partnerships, and leveraging social media, podcasters can achieve sustainable growth.
The key to success lies in adaptability, quality, and a strategic approach to content creation and distribution, ensuring the podcast's relevance and longevity in the digital age.